Local SEO success relies on optimizing business listings, keywords, and reviews to improve visibility in local search results. Consistent NAP (Name, Address, Phone) details and positive customer engagement help attract nearby customers effectively.

Search Engine Journal has made available the ‘Insights From 1,200 Consumers: How Reviews Drive Local SEO Success’ webinar on-demand.

Loren Baker says, “In today’s digital-first world, consumers increasingly rely on reviews to guide their choices, making trust a key currency in local business success. Poor reputation is the number one cause of poor SEO and marketing performance, and we’ve got the tools to help.

Watch on-demand as we unveil insights from GatherUp’s November 2024 survey of over 1,200 Americans on their attitudes toward reviews and how these impact the buyer’s journey.

We explored how agencies and SEO experts can drive consumer trust, with details on where consumers are looking for reviews, why certain platforms are preferred, and the importance of recency and personalization in building credibility.”

Insights From 1,200 Consumers: How Reviews Drive Local SEO Success

Search Engine Journal

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