Digital Marketing Institute has published ‘The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up to Date’.

Emma Prunty says, “Before we look at the most effective ways to keep up to date and your skills relevant (particularly AI relevant skills), you need to have a digital marketing strategy that will inform and support all your marketing activities.

An effective strategy can guide your marketing team. It will allow you to understand your customers, know what digital channels drive leads and revenue, and help your team make data-driven decisions to have a positive business impact.

There are many benefits to having a digital marketing strategy. These include ensuring you:

  • Improve efficiency
  • Gain insights
  • Boost productivity
  • Know your audience.”

The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up to Date

Digital Marketing Institute

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