Econsultancy’s Future of Marketing report is crafted to help marketers navigate evolving competitive landscapes and plan effectively. By benchmarking their priorities and concerns against industry peers, the report offers valuable insights to shape strategies and tactics.

The Econsultancy team says, “This edition, exploring marketing in 2025 and beyond, covers:

  • Generative AI: From personal productivity to insight generation, the report reveals the top use cases for GenAI tools and whether they are matching up to marketers’ expectations.
  • Customer experience: Consistently being seen as pivotal to performance, the report looks at the drivers and barriers of exceptional CX and asks, are we there yet?
  • Marketing effectiveness: In an increasingly complex media ecosystem, how are marketers navigating the landscape, and what are they doing to achieve creative excellence?
  • Training and skills: Essential not only to staying competitive, but also to the ability to harness new technologies, the report reveals that the key difference between market leaders and those that underperformed is the prioritisation of skills. How can companies ensure they don’t fall behind?”

The Future of Marketing

Econsultancy

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