The Ultimate Guide to Public Relations in 2025 [Guide]
PR is vital in marketing as it builds brand credibility and fosters positive public perception. It helps businesses reach wider audiences, manage reputation, and drive long-term customer trust.
HubSpot has published ‘
Allie Decker says, “Public relations defines how a company communicates with people — customers, partners, journalists, philanthropists, politicians, and the general public. As far as I’m concerned, all businesses need public relations, regardless of their size or industry.
“I see PR as the ‘conscience’ of an organization,” says Gauri Manglik, CEO & co-founder of Instrumentl.
“It helps leaders make wise decisions that serve the interests of both the company and the community. PR keeps us tuned into what people are thinking and feeling. It’s that critical outside perspective — the voice of the customer, if you will,” she continues.
In a global survey to find the most trusted sources of news and information in late 2023, 62% of adults said they trusted traditional media, while 68% said they trusted search engines. Interestingly, social media was the source considered to be the least trustworthy.”
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