SaaS marketing focuses on promoting software solutions through digital channels, emphasizing customer acquisition, retention, and education. By leveraging content marketing, SEO, and targeted advertising, SaaS companies build trust and demonstrate the value of their products in solving specific business challenges.

The latest Ahrefs Podcast episode is titled ‘Breaking down early-stage SaaS marketing’ featuring Madhav Bhandari.

The Ahrefs team says, “Meet Madhav Bhandari, first marketing hire at Hubstaff and one of the first marketers at Close.io, and Weflow, all of which he helped to cross $10M+ in ARR. He’s currently the CMO of Storylane, where he has helped grow their ARR by 250% in 2024 alone. In other words, Madhav has pretty much mastered the art of scaling SaaS companies from $5M to $15M+ ARR.”

Ahrefs

 

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