Seven Step Guide To Content Scoring
Content scoring is a method used to measure the effectiveness of content based on performance metrics like engagement, shares, and conversions. It helps marketers optimize strategies by identifying high-performing content and areas for improvement.
HubSpot contributor Kayla Schilthuis-Ihrig has published an article featuring detailed information on content scoring.
She says, “Let’s zoom in on the three big benefits of content scoring, starting with the term every marketer loves to hate: single source of truth.
Content scoring helps create a single source of truth.
93% of marketers with a single source of truth for data report that it’s beneficial for their organization, but only 65% of marketers actually have one.
Lack of communication and alignment between departments is a top concern of marketers, per our 2024 State of Marketing survey. A scoring system unifies teams and facilities better communication, while also acting as a roadmap for populating your editorial calendar.
Pro tip: Both your sales and marketing teams must be involved in the creation of the scoring system to maximize its potential.
Content scoring helps you leverage expertise.
I‘m not an expert in social listening and TikTok content performance.
Guess what? I use Later to help me with that, which means I don’t need to be. The tools you use to score your content will leverage incredible amounts of expertise and put data-driven insights at your fingertips.”
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