In 2025, email marketing will evolve with advanced AI tools that create hyper-personalized content and predictive targeting, ensuring more relevant communication with each subscriber. Automation and interactive elements like embedded videos and surveys will enhance engagement and conversion rates, making emails a more dynamic marketing tool.

Digital Marketing Institute has published a new ebook titled ‘Email Marketing Playbook: How to Execute & Optimize Campaigns’.

Mischa McInerney says, “Email marketing can be taken for granted by many marketers, but it’s one of the best channels for owning your audience and influencing them consistently.

It’s also a channel that sees the number of users continue to grow. According to Statista, the number of global email users will reach 4.89 billion in 2027 while email marketing revenue will hit $17.9 billion.

That’s because email marketing has proved its value. It’s a channel that has consistently performed when you analyze click through and open rates over the decades (plus it’s cost-effective when done correctly).

But there’s an art to leveraging email marketing. It’s not just about crafting an email with a great subject line and call-to-action and pressing send to your database.

There’s a lot to consider in your email marketing strategy such as:

  • Understanding email best practices
  • Developing test plans.”

Email Marketing Playbook: How to Execute & Optimize Campaigns

Digital Marketing Institute

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