B2B customer segmentation in 2025 will rely heavily on data analytics to categorize businesses based on their needs, behavior, and purchasing patterns. By targeting distinct segments with tailored solutions, companies can improve lead generation, streamline sales strategies, and foster stronger, long-term relationships.

HubSpot contributor Nakul Kadaba has published an article featuring useful tips on getting b2Bb customer segmentation right.

He says, “Below, I’ll explore five key methods for B2B market segmentation. For reference, you can use this comprehensive template to apply this strategy.

B2B Market Segmentation Methods

Method 1: Geographic Segmentation

Geographic segmentation divides customers based on their physical location, making it essential for companies with a global or multi-regional presence. It enables you to tailor marketing campaigns and sales strategies to cultural preferences, regional challenges, and localized needs.

Common geographic attributes include:

  • Zip Code
  • City, State, or Province
  • Country
  • Regions (e.g., NAM, EMEA, APAC)”.

How to Get B2B Customer Segmentation Right

HubSpot

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