How To Use Generative AI for Ad Copywriting
Generative AI revolutionizes ad copywriting by creating engaging, tailored content at scale, saving time and resources. It enables brands to produce high-performing ads with data-driven insights, enhancing creativity and audience resonance.
Search Engine Land contributor Max Trotter has published an article featuring practical ways to use generative AI for ad copywriting.
He says, “Generative AI is a powerful tool for creating content, including PPC ad copy, but it should be used wisely.
It’s not about generating content to copy and paste but assisting in the creative process.
We’ve all seen enough AI-generated social media posts, blogs, and website content to know the web doesn’t need more of that.
When used properly, AI can help spark ideas, refine messages, and combine data with creativity to better connect with audiences.
However, this exercise got me thinking – not just about what I don’t want AI to do, but about what it can and should do. Which brings us to the first point.
1. Ideation
My top use for AI in content creation, whether for ad copy or blog posts, is ideation. And few tools are better for this than LLMs.”
Comments are closed.
