SEO benchmarking involves analyzing your website’s performance against industry standards and competitors to identify strengths and areas for improvement. It helps refine strategies, track progress, and optimize visibility in search engine rankings.

Search Engine Land contributor Laura Nguyen has published an article on benchmarking your SEO performance in 2025.

She says, “SEO measurement is a detailed performance snapshot that guides your SEO strategy decisions. These measures help you assess how your website matches industry standards and competitors.

SEO KPIs act like compasses to show goal progress, while benchmarks become yardsticks to measure against others.

Setting these measurement benchmarks helps:

  • Establish realistic improvement targets.
  • Understand your competitive position.
  • Make analytical strategy adjustments.

Remember, this is not a one-and-done exercise. Regular monitoring and comparison help spot trends early.

You can identify issues before they become problems and strategically adjust to remain competitive.”

How to benchmark your SEO performance in 2025

Search Engine Land

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