A Step-by-Step Guide to How I Do Content Research [Guide]
Content research is crucial for creating engaging, accurate, and relevant material that resonates with your audience. It helps identify trends, understand audience needs, and build credibility by providing well-informed, impactful content.
HubSpot contributor Laura M. Browning has published a new guide titled ‘‘.
She says, “Thoughtful and thorough research will reward you with compelling, engaging, and genuinely helpful content. You’re probably already doing keyword research (if not, learn the basics!), and you probably already know subject-matter experts in your company or network. Content research will connect all these points together.
And “genuinely helpful” cannot be understated. If you understand search intent and can answer your users’ questions, you’re establishing your brand as an authority, setting yourself up for return visitors, and showing Google that you know your stuff.
Having a structured research plan will help with other aspects of your content workflow, like a marketing calendar or editorial calendar, content intelligence, and any other tools you and your team use to maintain a well-oiled marketing machine.
Components of Content Research
Although the sub-steps of content marketing research may look a little different depending on your project and field — we’ll get into that in the next section — there are a few basics that are foundational to great content.”
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