HubSpot Lists 10 Reasons For Lower Video Content Consumption
Video plays a pivotal role in content marketing by capturing attention and driving engagement through visually compelling storytelling. It enhances brand visibility, fosters emotional connections, and effectively conveys complex messages in an easily digestible format.
HubSpot contributor Amanda Zantal-Wiener has published an article featuring 10 reasons why no one is watching your video content.
She says, “Read on, and bookmark them for reference when you’re formulating your next video content strategy.
Why No One Is Watching Your Videos
1) They’re too long.
It seems like we’re past the point of requiring evidence that supports the dwindling human attention span, but just in case — studies say it’s about eight seconds. On top of that, roughly two-thirds of consumers prefer videos under one minute, so in sum: Keep it short.
I’ll never forget what HubSpot’s CEO, Brian Halligan, said to me during a chat about content creation: “You’re asking to borrow someone’s brain.”
When you ask someone to borrow anything, the considerate thing to do is to be respectful of that person’s time, and when they might need it back. Generally, we need our brains — so when you create something like video content, remember that you have your viewer’s brain on loan.”
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