A content marketing strategy is essential for aligning content with business goals, ensuring consistent messaging across channels. It helps attract and retain a target audience, driving brand awareness, engagement, and long-term growth.

Content Marketing Institute contributor Ann Gynn has published an article featuring seven steps to create your content marketing strategy.

She says, “To craft a strategy that all stakeholders will actually consume (and refer to later), you should make it a single page. To help, I’ve developed seven steps to a one-page content marketing strategy.

Let’s get started.

Step 1: Identify your business’s operational objectives and goals

Your content marketing program won’t be successful if it doesn’t align with what your organization wants to achieve.

Example

Business objective: To increase the belief that Bountiful Bank is a good source for loans (home, personal, and auto)

Business goal: To increase all types of loan applications by 10% (year over year) from Bountiful Bank customers

Step 2: Set the content marketing objective

Knowing what your business executives want to achieve, consider how content marketing will help. At this point, you’re looking for a general content marketing objective, not specific tactics or topics.”

How To Write a 1-Page Content Marketing Strategy in a Few Hours

Content Marketing Institute
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