Omnichannel marketing integrates seamless customer experiences across all channels, combining digital and physical touchpoints. It ensures consistent messaging and personalization, fostering stronger engagement and brand loyalty.

Wix has published a new guide ‘Omnichannel marketing for search algorithm resilience.

Veruska Anconitano says, “Market research is more than just data collection; it’s a practice rooted in social science that seeks to understand human behavior, preferences, and needs. Drawing from fields like psychology, sociology, and behavioral economics, market research helps explain why customers make certain choices and how they interact with products and services.

Studies have shown that businesses that prioritize customer-centric strategies outperform those that don’t, with one report by Deloitte indicating that customer-centric companies are 60% more profitable than those that aren’t.

By using qualitative research methods, such as interviews or focus groups, you can gain deep insights into customer motivations and emotional triggers.

  • This is particularly useful for uncovering the underlying reasons why people feel a certain way about a product or service. For example, focus groups often reveal emotional drivers, like the need for belonging or status, which may not be immediately evident from quantitative data alone.”

Omnichannel marketing for search algorithm resilience

Wix

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