SaaS marketing focuses on attracting, converting, and retaining customers for software-as-a-service products through strategies like content marketing, product trials, and targeted campaigns. It emphasizes demonstrating the product’s value quickly, leveraging digital channels to drive growth, and building long-term customer relationships.

The latest Ahrefs Podcast episode is titled ‘Breaking down early-stage SaaS marketing’ featuring Madhav Bhandari.

This episode covers the following:

  • Early-stage marketing playbook
  • Why Madhav only scales to $15M
  • The average tenure for a CMO
  • The ideal CEO/CMO fit
  • Earning your CEO’s trust
  • Employee advocacy as a marketing tool
  • Easing friction by bringing community together (Demo Days)
  • Creativity in community awards (Demo Dundies)
  • 10xing traffic in 6 months through demo-led SEO.

Ahrefs

 

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