Microsoft Clarity is a free user behavior analytics tool that provides insights through heatmaps, session recordings, and user engagement metrics. It helps businesses optimize their websites by identifying pain points and improving the overall user experience.

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Use Microsoft Clarity: A Powerful Analytics Alternative’ featuring Mari Smith.

This episode covers the following:

  • Why Marketers Should Use Microsoft Clarity
  • Microsoft Clarity vs. Google Analytics 4
  • Getting Started With Microsoft Clarity
  • How to Analyze a Sales Page with Microsoft Clarity.

Social Media Examiner

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