Your Guide To Writing A Content Brief
A content brief is a concise document outlining key details like target audience, purpose, tone, and keywords for a specific content piece. It ensures clarity and alignment between content creators and marketing goals, streamlining the creation process.
HubSpot contributor Laura M. Browning has published an article featuring useful information on writing a content brief.
She says, “Although they sound similar, content briefs and creative briefs serve different purposes. A creative brief outlines a campaign, and may include more extensive messaging, deliverables from multiple contributors, and other details that give shape to the entire campaign.
A content brief focuses on a specific piece of content — my examples below are for written content, but you could use the same elements to create a content brief for videos, podcasts, or anything else you’re producing. If you’re using software like Content Hub, a brief will be the foundation for each piece of content.
Importance of Content Briefs
Sure, you could try to muddle through without one, but they save more time than they take to write.
I once worked on a project with several external partners, and other than Slack and Google Docs, nobody used the same organizational tools, and it caused a lot of frustration and confusion.”
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