Content Marketing Institute is hosting a webinar ‘How Employee Advocacy Brings the Human Back to B2B’ on Thursday, February 6, 2025, at 2.00 pm EST.

The CMI team says, “Let’s make B2B social less boring and turn your team into your biggest marketing asset to drive engagement and measurable results.

You’ll learn:

  • How Celonis built a winning employee advocacy program that connects brand awareness to business impact
  • What types of content inspire employees to share, build credibility, and generate meaningful engagement
  • Tips from a LinkedIn expert on how to position employees as industry thought leaders to humanize your brand.”

How Employee Advocacy Brings the Human Back to B2B

Content Marketing Institute

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