Using SEO for business growth involves optimizing your online presence to attract organic traffic and convert visitors into customers. It enhances visibility, builds credibility, and drives sustainable long-term results for your brand.

Semrush contributor Alex Lindley has published an article featuring 10 benefits of SEO for business.

He says, “Deciding whether to invest in SEO? Read on for 10 benefits of SEO as you make your decision.

1. SEO Helps People Find Your Business 

SEO helps people find your business when they look for information on search engines like Google.

When your site is optimized for organic search, people may discover you when they:

  • Search for your business name
  • Search for a product or service that’s listed on your site
  • Research a topic you cover on your website
  • Search for a local business like yours on Google Maps

And according to a 2024 Google survey, over 50% of those surveyed used Google to discover a new brand or product.

So, ranking in organic results is a reliable way to reach a large audience.”

10 Benefits of SEO for Your Business

Semrush

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