Viral marketing leverages compelling, shareable content to rapidly spread brand awareness through social media and word-of-mouth. It thrives on emotional appeal, creativity, and timing to engage audiences and spark organic growth.

The latest Ahrefs Podcast episode is titled ‘This is how viral marketing really works’ featuring Delbert Ty.

This episode covers the following:

  • Three biggest marketing campaigns
  • Vandalizing a billboard
  • Buying out telco contracts (failed)
  • Coffee Meets Bagel tells users to leave
  • “Free money” from a vending machine
  • The cost (not in $$$) of viral campaigns
  • Courage in viral marketing
  • Setting objectives for viral campaigns
  • Measuring the impact of viral campaigns
  • When bad ideas are actually good ideas
  • Structural elements of a viral campaign.

Ahrefs

 

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