Instagram is a powerful platform for content marketing and audience growth. It has helped build brands and launch successful influencers, enabling individuals to become self-made social media stars.

Digital Marketing Institute has published an article featuring eight ways to get noticed on Instagram.

Clodagh O’Brien says, “If you’re looking to promote yourself or your brand on Instagram and achieve a large and loyal following, check out these 8 useful and effective tips.

1. Choose an Appealing Look

When it comes to having your brand on Instagram, the aesthetic is crucial. It’s a picture and video-sharing website, so image is everything.

First, you need to adopt a general brand aesthetic on your account and stick to it. If you’re running a fashion brand, you want clean and sleek imagery. If you’re trying to promote a lifestyle brand, you should use brighter, eye-catching and action-led photos like yoga and athleisure brand Lululemon.”

8 Ways to Get Noticed on Instagram

Digital Marketing Institute
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