Blogging is a powerful marketing tool that drives website traffic and boosts brand visibility. By sharing valuable, SEO-optimized content, businesses can engage their audience and establish authority in their industry.

HubSpot has released the ‘2025 State of Blogging Report’ based on a survey of 500+ marketers.

Caroline Forsey says, “Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for us to put together our first-ever report on the state of blogging isn’t the best look.

But hey! As that Chinese proverb says, “The best time to plant a tree is 20 years ago. The second best time is right now.” That’s why we surveyed over 500 marketers across various industries and company scales to get a pulse on the current state and future fate of blogging.

We covered all of the big bases, including:

HubSpot’s 2025 State of Blogging Report [Data from 500+ Marketers]

HubSpot

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