Email is the foundation of B2B marketing, but your sales can take a hit when your messages fail to reach your audience.

Content Marketing Institute is hosting a webinar ‘The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability’ on Thursday, March 6, 2025, at 2.00 pm EST.

The CMI team says, “Join Brian Minick, chief operating officer at ZeroBounce, to explore why contacts abandon email addresses, get tips to combat list degradation, and learn steps to protect your database year-round.

In this session, you’ll discover:

  • ZeroBounce’s exclusive insights into the lifecycle of email addresses
  • Strategies to safeguard your email lists in 2025
  • Database hygiene steps that improve email deliverability and raise your email ROI.”

The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability

Content Marketing Institute

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