HubSpot contributor Caroline Forsey has published an article featuring the top challenges marketing leaders expect to face in 2025.

She says, “Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblocks might lie ahead.

1. Adopting a data-driven marketing strategy.

Why It’s a Challenge

Marketers are leaning more toward behavioral data, like content consumption and shopping habits, but it’s tough to balance that with traditional demographic info.

With 33.43% focusing on content habits and 31.77% on demographics, it’s clear that understanding not just who your audience is but how they act is getting more complicated.

What can you do?

To stay ahead, marketers have to mix both behavioral and demographic insights into their strategy. Understand how your audience consumes content and shops.

Microsoft’s Global Head of Programmatic Evangelist, Daniel Godoy, told me that it‘s critical marketers keep first-party data in mind if they’re aiming to expand their reach in 2025.”

The Top Challenges Marketing Leaders Expect to Face in 2025 & How You Can Solve For Them

HubSpot

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