Blogging for business and marketing boosts brand visibility, establishes authority, and drives organic traffic through valuable content. Consistent, SEO-optimized blogs engage audiences, nurture leads, and enhance customer trust.

HubSpot contributor Jay Fuchs has published an article covering 11 ways to become a better blogger.

He says, “Blogging is the foundation of most of our professional lives, and it has been for a while now — and over the course of that “while”, we’ve picked up some key tips, tricks, and tactics that made us better writers, editors, and content strategists.

We recently published our State of Blogging in 2025 Report (sorry not sorry for the shameless plug) and decided that we’d compile and share some of our insight to support it. So without further ado, here are 11 ways you can become a better blogger, according to us — us being the HubSpot Blog Team.

1. Develop and leverage a network of experts.

Jay Fuchs — this article’s curator, HubSpot Sales Blog editor, and guy currently writing in third-person — says:

“Firsthand experience and expertise are mission-critical in the context of E-E-A-T — the fact that the first two ‘E’s’ in that acronym literally stand for ‘Experience’ and ‘Expertise’ is a clever, little nod to that. You need expert perspectives, and if you can‘t offer that kind of insight.”

11 Ways to Become a Better Blogger, According to the HubSpot Blog Team

HubSpot

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