In 2025, SEO prioritizes user intent, high-quality content, and AI-driven search algorithms, making expertise and authenticity crucial. Optimizing for voice search, video content, and EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) is key to ranking success.

Semrush has published a new video ‘The New Approach to SEO that Changes Everything in 2025’.

The Semrush team says, “With AI reshaping search engine optimization and digital marketing, businesses need smarter app▶️roaches to increase website traffic and rank higher on Google. This video breaks down how SEO is evolving and how to align it with your overall digital marketing strategy to build authority and brand presence. A solid SEO strategy in 2025 can ensure you stay in front of your audience and help you keep up with Google and other search engine changes.

We’ll discuss why branded SEO is more important than ever and how to integrate strategies like PR for backlinks, active community engagement, and optimized content to strengthen your online reputation and authority. We’ll also discuss the growing significance of zero-click searches and AI overviews, explaining how structuring your content strategically can increase visibility even when users don’t click through.”

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