According to recent Forrester research, marketers are increasingly looking for ways to measure customer journey outcomes, with nearly 77% highlighting analytics and measurement capabilities as the primary use case for customer journey technology.

Adweek is hosting a webinar ‘A New Approach to Customer Insights’ on Wednesday, February 26, 2025, at 1.00 pm ET.

The Adweek team says, “Discover the new essentials for unlocking customer experience insights across the entire buyer journey with Amadeus Tinus, Acxiom’s VP of data & AI, and Sandor Jones, senior product marketing manager at Adobe. You’ll find out:

  • Key benefits of this approach, including maximizing online sales and profitability
  • The data and AI components required to bring a holistic strategy to life
  • How to prepare your organization for a new way of working, including the quickest path to value realization from your investment”.

A New Approach to Customer Insights

Adweek

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