Social commerce integrates shopping experiences directly into social media platforms, allowing users to discover and purchase products seamlessly. It leverages social engagement, influencer marketing, and interactive content to drive sales.

Forbes contributor Helen Barreto has published an article featuring insights and strategies to unlock social commerce.

She says, “Without counting time spent on phone calls, the average American spends around four hours and thirty minutes of their day on their phones – that’s about a quarter of their waking hours. With 57% of US adults discovering new brands on social media and 66% of Millennials and Gen-Z actively shopping the recommendations made by influencers and creators, you can see how the birth of social media has flipped the traditional marketing funnel for direct-to-consumer brands on its head. What was once considered a linear process where the user flows from awareness to interest, and from desire to action is now a little less direct. According to research conducted by Archival for Vogue Business, the user journey for Gen Z in particular resembles more of an infinite loop of inspiration, exploration, community and loyalty.

The shopping behaviors of the digitally native tipped the scales toward social commerce and the statistics show exactly that. 23% of US social shoppers are between the ages of 18-34. What’s unique about this generation isn’t just their brand discovery process, but what they look for from a brand before even entering the consideration phase. Social proof is a theme that keeps resurfacing when dissecting the patterns of Gen Z and Millennial shoppers. More than any generation prior, Gen Z and Millennials look to customer reviews, influencer content and user generated content (UGC) before committing to a brand’s product.”

Unlocking Social Commerce: Key Insights And Strategies For Brands

Forbes
Sharing is caring