Guide To Buiding An Audience Profile
An audience profile helps businesses understand their target customers’ demographics, behaviors, and preferences, enabling more effective marketing strategies. It ensures personalized messaging, higher engagement, and better conversion rates.
HubSpot contributor Kayla Schilthuis-Ihrig has published an in-depth article explaining the audience profile and how to build it.
She says, “What exact benefits await teams that prioritize audience profiling?
Personalization
The ability to create personalized campaigns is the most obvious benefit of audience profiling, but do you understand just how beneficial it is?
Statistic: 94% of marketers say that personalization increases sales.
Sometimes, personalization makes viewers feel like a company just “gets them” and understands their interests. Like this ad from Chase — I could‘ve been shown an ad about getting a home loan, but I’m a full-time digital nomad. Instead, they showed me an ad showcasing travel perks.
I feel like they put time and energy into courting my business; it got my attention in the right way. In the same scroll on Facebook, I was shown ads from Unbound Merino. I‘ve engaged with many of this company’s ads over the years — always browsing the women‘s section wondering if it’s time to give merino wool a try.”
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