Predictions 2025: B2B Marketing & Sales [Guide]
B2B marketing in 2025 will focus on AI-driven personalization, data-driven decision-making, and immersive digital experiences. Businesses will prioritize relationship-building through account-based marketing (ABM) and seamless omnichannel strategies.
Forrester has published a new guide ‘Predictions 2025: B2B Marketing & Sales’.
The Forrester team says, “Discover why successful B2B leaders will thrive by optimizing their infrastructure and data practices. Learn how they’ll renew their focus on customers and fundamentals, bolster their revenue processes, and adapt to a new generation of buyers.
Want to get on the cutting edge of what’s next? Download this guide to turn challenges into opportunities, ensuring your marketing and sales success.
What’s Inside? 2025 Predictions Backed By Research
Explore five predictions answering these crucial questions and more:
- What AI mistake will put ROI and long-term value at risk?
- Will CMOs and CSOs succeed or fail in their reorganization efforts?
- What is the fate of product-led growth (PLG) strategies, and what should you do?
- Which B2B buyer shifts will you need to prepare for next?
- How will digital channels shake up B2B sales?”
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