SEO forecasting helps predict traffic trends, keyword performance, and algorithm impacts, enabling data-driven strategy adjustments. By anticipating changes, businesses can stay ahead of competitors, optimize resources, and maximize organic growth.

Search Engine Land has published ‘Guide to SEO forecasting with Google Sheets’.

Sara Taher says, “SEO forecasting is essential for predicting the future performance of your strategies, measuring progress, and making data-driven decisions.

This guide will show you how to use Google Sheets to create accurate forecasts for traffic, rankings, and revenue, even if you’re not a data expert.

Forecasting: The secret to navigating SEO’s biggest hurdles

In marketing and SEO, it’s often necessary to illustrate our vision for what lies ahead. Common scenarios include:

  • Getting buy-in for a new SEO or content strategy: We need to demonstrate the expected ROI of the proposed strategy. While it may not be perfectly precise, providing an estimate of the potential growth this strategy could bring is crucial for securing approval.
  • Website migrations: How can we tell if a website has fully recovered post-migration? With variables like seasonality, it can be challenging. For instance, a migration in November might leave you unsure whether December’s performance reflects issues or seasonal trends. Having projected performance metrics as a benchmark is invaluable in these cases.”

Your guide to SEO forecasting with Google Sheets

Search Engine Land

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