Programmatic ads automate the buying and placement of digital ads using AI and real-time bidding, ensuring precise targeting and cost efficiency. This data-driven approach maximizes ad performance by reaching the right audience at the right time across multiple platforms.

HubSpot has published a guide to ‘Real-Time Bidding for Programmatic Ads’.

Martina Bretous says, “In a traditional media buying process, the marketer has to buy ads manually.

Let’s say I find a magazine that serves my buyer persona. I ask the magazine publisher for their media kit, I choose the ad dimensions that fit my budget, and then I buy an ad for a certain amount of time. Once the time runs out, the ad is taken down.

Real-time bidding eliminates most of that work. With RTB, you can get space in that magazine — and hundreds of others — by letting a Demand-Side Platform (DSP) automatically choose the best publishers and ad spaces, and then bid on them for you.

You just set targeting parameters, such as maximum bid price and target audience. Then, the DSP uses these parameters to automatically determine where your ads are placed.

If you place the highest bid, the publisher accepts your ad automatically. Real-time bidding does all the bidding for you, so you don’t have to take any additional steps.”

Real-Time Bidding for Programmatic Ads — Here’s How It Works

HubSpot
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