Four Expert Tips for Creating Engaging YouTube Video Content
Creating good YouTube content is crucial for capturing viewer attention and building a loyal audience. High-quality videos enhance engagement, boost channel growth, and establish a strong online presence.
Search Engine Journal contributor Ben Steele has published an article explaining why making a good YouTube video is hard and four tips to create quality YouTube content.
He says, “Good videos on YouTube must begin with knowledge of your audience, passion for and knowledge of your subject matter, and love of the craft of video production.
That might sound a little wishy-washy but it’s what built the YouTube platform and it’s what users continue to look for.
Videos Must Be Engaging AND Satisfying
Videos are more difficult to skim than text. You can improve it by using chapters and timestamps, but a reader can’t just scroll past what they aren’t interested in. A viewer has to wait for it to pass or actively skip it.
It doesn’t really benefit you to have people skipping around, because it means they’re not engaged, and being engaging is the first rule of a good video.”
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