Five Things to Avoid in Content Marketing
MarTech contributor Moni Oloyede has published an article featuring information on five content killers that ruin results and how to fix them.
She says, “The truth is that your audience is bombarded with content every day. If yours doesn’t stand out, deliver value and connect with the right people, it won’t get the attention it deserves. Here are five common content mistakes that kill effectiveness and examples of real-world remedies.
1. It doesn’t clearly state the value
The problem
Audiences need to know what’s in it for them beyond gaining knowledge. How will this content improve their job performance, emotional state or professional status? Without clear value, your audience will tune out.
The remedy
State the benefits explicitly. Go beyond explaining what your content covers to articulate why it matters. Connect the dots between your insights and the audience’s goals.”
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