Decoding HubSpot’s Content Collaboration Framework
A strong Content Collaboration Framework is essential for seamless teamwork, ensuring efficient content creation, organization, and communication. It enhances productivity, reduces redundancies, and fosters innovation by streamlining workflows and maintaining consistency.
HubSpot contributor Caroline Forsey has published an article explaining
She says, “If I published a blog post on “SEO strategy”, it became a happy coincidence if the YouTube team had covered anything similar that I could use in my post.
Teams just weren’t creating content cohesively across different verticals. Let’s be honest: We’d grown too large.
On the Blog team, this also meant we had limited non-organic channels to use to get our posts in front of the right audiences.
Today, I’m going to pull back the curtain (sorry, I just saw Wicked) on how HubSpot’s Blog team reimagined our approach to content — transforming what used to be a siloed blog strategy into a dynamic, multi-channel storytelling machine.”
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