Search Engine Land contributor Nichola Stott has published an article featuring 57 insightful Facebook statistics for marketers in 2025.

She says, “If you’ve ever questioned whether Facebook is a good marketing platform for you, this list of key Facebook statistics should provide the clarity you need.

Let’s dive in.

Facebook statistics highlights

Here are five of the most impactful Facebook marketing statistics we found:

  • Nearly one quarter (23%) of marketers say that Facebook has the best return on investment (ROI) of all social platforms (HubSpot, 2024)
  • Facebook is the most popular social media platform worldwide (Statista, 2024)
  • Ad sets with three to 10 creatives outperform ad sets with only one and lower the median cost per action by 46% (Meta, 2023)
  • Of U.S. adults who use Facebook, 68% say they earn more than $100,000/year (Pew Research, 2024)
  • Over 70% of marketers report Facebook as an effective platform for video marketing (Wyzowl, 2024)”.

57 insightful Facebook statistics for marketers in 2025

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