Reddit marketing thrives on authenticity and community engagement, making it essential for brands to participate in discussions, share insights, and provide value rather than just promoting products. Utilizing targeted ads, AMAs, and relevant subreddits can help businesses build trust, increase visibility, and drive meaningful interactions.

HubSpot contributor Pamela Bump has published an article featuring Reddit stats and facts for 2025.

She says, “In recent years, Reddit has solidified its position as a platform with staying power, and a marketing essential by expanding its advertising ecosystem and enhancing its multimedia capabilities.

The platform’s significance is amplified by its dominant presence among Gen-Z and millennial users, who now represent a prime consumer demographic with substantial purchasing power.

These users increasingly rely on Reddit for product research, recommendations, and purchasing decisions, making it a crucial touchpoint in the customer journey.

Successful brands are now integrating Reddit into their core marketing strategies through various approaches, from sophisticated AMAs (Ask Me Anything sessions) to branded subreddits that have become powerful hubs for customer engagement and community nurturing.”

Reddit Stats and Facts to Know in 2025

HubSpot

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