Should I Pause My Expanded Text Ads [Answered]
Search Engine Journal contributor Navah Hopkins has published an article answering the question ‘Should I Pause My Expanded Text Ads’.
She says, “In this post, we’ll go over:
- The state of expanded text ads (ETAs).
- Reasons to keep them.
- Reasons to pause.
This is a Google-specific perspective. However, the same logic could be applied to Microsoft.
The State Of ETAs
Expanded Text Ads (ETAs) allow users to include three 30-character headlines and two 90-character descriptions.
These ads serve creative in the order specified in the original ad, but they might be truncated based on the search engine result pages (SERP) they served on.”
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