Newsletter marketing is crucial for nurturing customer relationships, providing personalized content, and driving consistent engagement. It helps brands stay top-of-mind, boost conversions, and build long-term loyalty through valuable insights and updates.

Content Marketing Institute contributor Jodi Harris has published an article featuring 5+ best practices for award-winning brand newsletters.

She says, “If you want your subscribers to look forward to opening and reading your newsletter, optimize your content for these five elements:

1. Readability

Time-constrained audiences scan newsletters for exciting ideas and relevant information rather than reading from start to end. To make that easier, use short sentences and paragraphs to get your message across. Use brief, catchy headlines and descriptive subheadings to highlight critical insights and recommended actions. Videos and images can also break up lengthy sections of copy and contextualize your messages.

Example: BDH Solutions

BDH Solutions provides business services for real estate principals, including landlords, property managers, and investors. Transactions between vendors and buyers in this space can be highly complex, which is all the more reason for BDH to communicate with the utmost clarity and simplicity.”

5+ Best Practices for Award-Winning Brand Newsletters

Content Marketing Institute

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