MarketingProfs Highlights Important Social Media Trends
AI-driven content creation and personalization are reshaping social media, making engagement more dynamic and user-focused. Additionally, short-form video content continues to dominate, with platforms like TikTok and Instagram Reels driving trends in storytelling and brand marketing.
MarketingProfs contributor Susan Ganeshan has published an article featuring important social media trends.
She says, “As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to strategically leverage trends for success.
AI and Automation: The Content Creation Revolution
Artificial intelligence is entering a new era of adoption, and marketers are increasingly embracing AI tools to supercharge their content strategies.
Marketers using AI solutions were able to reduce the amount of time they spent creating content by as much as 50%, a recent Emplifi survey found. Such massive efficiencies enable marketing teams to focus on high-value, meaningful tasks, from building out comprehensive campaign strategies to investing more time in audience engagement efforts that move the needle on a brand’s most important revenue goals.”
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