Tips to Create Budget-Friendly Promotional Video Content
Promotional videos are essential for capturing audience attention, boosting engagement, and effectively conveying brand messages. They enhance marketing efforts by making content more shareable, memorable, and persuasive across digital platforms.
HubSpot contributor Erica Santiago has published an article featuring useful tips to create budget-friendly promotion video content.
She says, “Like many consumers, I spend an obscene amount of hours scrolling through videos on apps like TikTok and Instagram.
The most persuasive promo videos I’ve come across are compelling enough to stop my scroll dead in its tracks, and they all have at least some of the following in common:
- A catchy hook
- A clear problem and solution
- Emotional appeal
- Humor
When crafting a persuasive promotional video, think about how you can immediately grab your audience and pull them away from their infinite scrolling. Then, present a problem your target audience often experiences and market your brand as the solution.
Finally, include emotional appeal or humor to create a genuine connection between your audience and your brand, product, or service. One of my favorite recent promo videos comes from Scrub Daddy.”
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