DMI Highlights Top 10 Youth Marketing Trends
Digital Marketing Institute has published an article highlighting top 10 trends about youth marketing.
The DMI team says, “The first question you need to ask is: Are young people my brand’s target demographic? If you’re selling a product or service that’s unlikely to appeal to youth (such as mortgages or vintage cars), then it doesn’t make sense to invest in expensive campaigns that are unlikely to lead to conversions.
Top tip: When developing any digital marketing strategy, it’s essential that you know your audience.
On the other hand, if young people could constitute a segment that you engage with, then targeting this highly influential and future-oriented demographic brings several benefits.
Consider these statistics:
- 91% of Gen Z social media users are on Instagram.
- 86% of Gen Z social media users are on TikTok.
- When they want to discover products, most Gen Z social media users use TikTok.”
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