Posting on social media is crucial for marketing as it boosts brand visibility, engages audiences, and drives traffic to your website. Consistent, high-quality content helps build trust, attract leads, and improve conversions.

HubSpot contributor Tristen Taylor has published an article featuring useful strategies to boost your posts on social media platforms.

She says, “With over 5 billion social media users today, millions of brands have promoted their content on these platforms for years. However, the popularity of social media has flooded each platform with hoards of articles, photos, and videos.

As a result, the content supply has skyrocketed while its demand has plateaued. In my experience, this has lowered the number of opportunities brands can use to interact naturally with customers.

Needless to say, social media marketing for business is largely a pay-to-play strategy now. With the competition for online attention being fiercer than ever, boosting social posts is one of the most effective ways to use paid social media advertising. In this section, I cover three reasons why.”

How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]

HubSpot

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