Content Marketing Institute has published a new video ‘Guide to Influencing the Influential at Your Company’.

The CMI team says, “So, you’ve got big ideas but feel like just a “little ole” individual contributor in a massive organization. You and your peers see significant opportunities for growth and innovation, but pushing for change seems daunting. At Content Marketing World 2024, Amanda Wise, Principal Product Marketing Manager, SAS, shared how she, as a new, young individual contributor, made waves and drove significant change in a marketing organization of over 700 professionals.”

Content Marketing Institute

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