Neil Patel has published an article on how marketers spend their money in 2025 based on a survey of 11,093 marketers.

He says, “44% of marketers plan to increase their SEO budget. The number 1 reason was that most marketers believe SEO is still alive and doing well, as AI results haven’t affected most people’s traffic drastically.

As for the 39% that plan to keep it the same, the number 1 reason was because it is working.

And for the 17% decrease, there were a few reasons…

  • The fear of algorithm changes, which they didn’t like how their traffic could go up or down, and they have mainly experienced a downward trend.
  • The second most common response was that they were afraid of what search results would look like in the future due to AI.”

How Marketers Are Spending Their Money in 2025 (We Asked 11,093 Marketers)

Neil Patel’s Blog
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