SEJ Highlights Seven Ways To Leverage Video In Marketing
Video marketing boosts engagement, enhances brand storytelling, and increases conversion rates by capturing audience attention effectively. It also improves SEO, as search engines prioritize video content, driving more traffic to websites.
Search Engine Journal contributor Alex Valencia has published an article featuring seven ways to leverage video in marketing.
He says, “In this guide, we’re sharing some uncommon ways to use video in your marketing, plus how to get the creative juices flowing to come up with your own creative video ideas.
Think Outside The Box With Your Video Marketing
If you want to come up with 100% unique video ideas, you need to think outside the box. Easier said than done, right?
After all, generating “creative” content ideas is kind of like “don’t think of the White Elephant” (for us nerds, Ironic Process Theory): Everything you’ve already seen before is likely to influence your creative thinking.
But like ChatGPT, it’s all about giving yourself the right prompts. Here are some of the creative catalysts I like to use to drum up unique, on-brand video ideas:
1. Be The Trend
Every “trend” that’s hot on TikTok started as a unique concept.”
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