Social media marketing in 2025 will focus on personalized content, AI-driven insights, and emerging platforms to engage diverse audiences effectively. Brands will leverage immersive experiences like AR/VR and interactive storytelling to boost user engagement and loyalty.

Digital Marketing Institute contributor has published an article featuring seven social media marketing trends to for 2025.

Clodagh O’Brien says, “It’s our job at the DMI to keep an eye on trends. That’s why we keep in close contact with our range of experts to find out what’s coming down the line in 2025 in social media marketing. Here are the main things we found.

1. The battle between X, Bluesky and Threads

When billionaire Elon Musk bought X in 2022, marketers were unsure what would happen with the platform.

Then X was renamed X and the controversies began. From the return of banned users, allegations of the spread of misinformation and a fight with major advertisers leading to a boycott, it’s been anything but quiet for the social platform.”

7 Social Media Marketing Trends to Watch in 2025

Digital Marketing Institute

Sharing is caring