Guide to Marketing on LinkedIn
Marketing on LinkedIn is crucial for building brand authority, networking with industry professionals, and generating high-quality leads. Its B2B-focused platform enables targeted outreach, thought leadership, and increased engagement with decision-makers.
MarTech has published a new guide to Marketing on LinkedIn.
Constantine von Hoffman says, “According to LinkedIn:
- It has more than 830 million users worldwide.
- More than 70% are from outside the United States.
- The United States has the most LinkedIn users at over 180 million.
- India, China and Brazil follow the US in terms of users.
- There are approximately 310 million monthly active users (MAU).
- 40% of monthly active users visit daily.
- 48.5% of US users are monthly active users.
- 60.1% of users are between 25 and 34 years old.
- 52% of users have a college degree.
These numbers are self-reported, and it’s wise to keep that in mind. For example, LinkedIn says it has more than 199 million users from the U.S. That’s two-thirds of the nation’s total population and four-fifths of all Americans between the ages of 18 and 64. Many of these accounts are businesses, not individuals, so the numbers aren’t crazy. However, all social media sites have a certain percentage of ghost accounts.”
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