Technology content marketing leverages insightful, data-driven content to educate audiences, build trust, and drive engagement. It helps tech brands showcase expertise, simplify complex topics, and generate high-quality leads.

Content Marketing Institute contributor Robert Rose has published an article revealing technology content marketing benchmarks, budgets, and trends for 2025.

He says, “For technology marketers, this year’s research shows just how steep the hill is. While 82% of organizations have dedicated content teams, the majority are small — just two to five people — and overburdened. Nearly half of organizations without a dedicated team scatter content responsibilities across departments or outsource it. And while 96% say they have a content strategy, only 29% call it highly effective.

The problem isn’t that content marketing doesn’t work, it’s that too many organizations refuse to treat content marketing as a strategic, transformative function. However, this stagnation creates a rare opening. If most companies are stuck trudging downhill, organizations willing to push with purpose, creativity, and deeper meaning can redefine the game.

For this year’s research, the Content Marketing Institute analyzed the responses from the 274 technology marketers who responded to the annual survey in July and August 2024. (To read the full study of 1,186 marketers, see B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025.)”

Technology Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025

Content Marketing Institute

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