Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Enhance your Public Alerts to surface on Google Search’.

The GSC team says, “This lightning talk is for authorities who manage and disseminate emergency alerts, such as those about floods, storms, or power outages. Learn how to help people stay safe during emergencies by maximizing the reach of your alerts on Google Search. This session covers how to increase the reach of emergency alerts on Google Search by enhancing Common Alerting Protocol (CAP) feeds. Join us as we cover practical steps you can take to ensure your alerts are displayed to the right users at the right time on Google Search.”

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